Websites for the Small Business

If your website has not been designed as a integral part of your marketing strategy, or worse, you have no website, you really need to put some serious effort into one of the most powerful businesses generating tool available today, (perhaps with the exception of direct referrals, of course).

WARNING: There is no Need to Pay Thousands of $$$ for an Inadequate Website

A few years ago it was common for a business to pay $2,000 and up for a, static website that merely acted as an online brochure.  You were sure what you would get, the site had minimal functionality and worse of all, you either had to rely on your webmaster to update the site, often times for a fee, or learn some complicated technology to do so.

Those days are long gone!  Your website is implemented as part of your marketing strategy specifically to help generate leads that result in sales.

We use WordPress (WP) as the foundation for all of our websites. Why do I like WordPress so much? Because it is so freakin easy to use but at the same time,  powerful and flexible!

Websites for the Small Business

One of the services we provide for select clients here at Lake Park Online is our Managed Website Service which is created strictly for small businesses that understand the importance of integrating their website as an integral piece of their marketing plan.

We are not your typical run of the mill do-it-yourself hosting companies.  Our clients benefit from having there website built, configured and managed from inception to production without having to worry about the latest in technologies, best practices nor missing any of the many important details that make a good website.

Why WordPress?

If you don’t know much about WordPress(there is too much to cover here), you can read the following article to learn more about WordPress. Here are just a few of the highlights:

WordPress is very easy to use: The nice thing is you do not have to rely on your webmaster  to update your website(although we do handle site updates for our clients) you can do this on your own.  If you can send email or use a word processor, you have the skills to update word press.

Professional Looking Sites: WP gets it’s design, or look and feel from themes. That means each WP site can look very different from other WP sites.  There are literally thousands of professional themes available, some free, some are premium themes that cost.  You have the choice of a professional premium theme as part of your site.

Search Engines LOVE WP: you may or may not know that Search Engines are a key element to being found online. WP comes out of the box ready to be optimized for search engines.

Very powerful. Although WP is very easy to use, it is also extremely powerful and flexible.  WP comes with the following capabilities built in:

• Blogging: you can easily add new articles
• Comments: you can allow your readers to comment on your articles
• User Registration:  you can allow others to register to the site, for example a guest author, or only allow certain people to post comments.
• RSS News feeds: you can syndicate your content to news feeds
• Search: your website will be searchable
• Post pictures and videos

These are a few of the capabilities already built into WP.  If that is not enough, WP can be extended with literally hundreds of thousands of plugins that allow your website additional functionality, such as:

• Photo Galleries
• Connect to your social media (Facebook, Twitter, Youtube, etc.)
• Enhance Search Engine Optimization
• Events and Schedules
• Shopping

Industrial Strength.  If you still have doubts about using WP, you may be interested in knowing that WP is used by some of biggest companies on the Internet, such as blogs by eBay,  Yahoo!, Ford, The Wall Street Journal, CNN, Red Hot Chili Peppers, the list goes on and on.

Rest assured, if these companies rely on WP for their online strategies, your companies website is in great hands!